MagicAds
The right price. The offer, right now.
Dynamic pricing and advertising on in-store screens, with Gloda Cloud intelligence behind every change.
The problem
Repricing used to take an entire shift. Label by label, and the shelf still showed one price while checkout charged another. The promo poster expired on the wall, and no one knew how much it sold. With MagicAds, price and media start responding to the store.
Reactive pricing costs retail 4% to 10% of gross margin. Source: Oracle Retail Science / IHL Group, 2025.
Start with the highlights.
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Dynamic pricing
Prices change on screen, not by hand. Across every store at once.
The change goes out from Gloda Cloud and appears on the shelf and at checkout at the same time.
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AI pricing
Prices that respond to demand. Within the margins you set.
AI suggests adjustments based on turnover, expiration, stock and competition, before a product stalls or runs out.
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In-store advertising
The shelf talks to whoever is in front of it.
The screen switches messages by time of day, stock and campaign, with nothing to print.
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Measured results
Every campaign with its sales right beside it.
Each display is cross-checked against product sales, so you see how much that stimulus generated.
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MagicTag
Prices tied to real stock.
With MagicTag labels, pricing knows what's in the store, what's moving and what's about to expire.
Protected margins, living shelves.
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up to10%
of gross margin is what reactive pricing can cost
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All
stores updated at once, from Gloda Cloud
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Zero
printed posters to change an offer
Cost of reactive pricing: Oracle Retail Science / IHL Group, 2025.
How to get started with MagicAds.
MagicAds starts with a diagnosis and a pilot, together with Gloda Cloud.
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Store diagnosis
Gloda Store Consulting maps repricing, media and margin before installation.
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Single-store pilot
Margin and sales targets set upfront and measured on the dashboard.
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Rollout across the chain
After the pilot, campaigns and prices for every store at once.
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AI Advertising and Pricing
A Gloda Cloud feature: price, campaign and results on the same dashboard.
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Talks to your ERP
Through Gloda Cloud's API integration, data reaches the system the store already uses. No need to replace anything.
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Electronic labels coming soon
The MagicPrice electronic shelf label is in development.
MagicAds
All about MagicAds.
- Category
- AI-powered dynamic pricing and advertising
- How it works
- Gloda Cloud calculates and sends prices and campaigns to in-store screens; each display is cross-checked against sales
- Features
- Remote repricing · AI-suggested pricing (turnover, expiration, stock and competition) · digital media on the shelf · results per campaign
- Works with
- MagicTag, MagicCam and Gloda Cloud
- Electronic label
- MagicPrice, in development
- Getting started
- Diagnosis (Gloda Store Consulting) → pilot → rollout across the chain
- Methodology
- AI + IoT + CX